Kelli Esquilin
VISUAL DESIGNER
Phone:
301-257-3270
Email:
Address:
Dallas, TX​
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UX DESIGNER, FREELANCER
2/2022 — 12/2022
VARIOUS PROJECTS
Ameigo: an app aimed at guiding individuals to safe spaces during crises, with a focus
on enhancing user experience and interface design.
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Developed user personas with scenarios to optimize functionality and usability for the target audience, ensuring the app met their needs effectively.
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Created interactive designs using page/user workflows, information architecture, and interactive wireframes in Adobe XD, facilitating user engagement and intuitive navigation.
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Established the design system for the project, encompassing colors, fonts, images, and more, to maintain consistency and coherence throughout the app’s design.
Spacee: a user interface for a touchscreen facilitating the purchase of electric razors,
with a primary focus on user experience and interface design optimization.
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Conducted 6 user interviews to discern pain points, habits, and behaviors among different user segments, informing design decisions to enhance usability.
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Developed 4 user personas representing various physical attributes and cognitive buying decision-making processes among electric razor users, ensuring the interface catered to diverse user needs.
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Collaborated on solving design challenges based on the functional requirements of the media, contributing to the creation of an intuitive and efficient user interface.
DIGITAL DESIGNER
2/2020 — 3/2024
NATIONAL RETAIL FEDERATION
Notable: Spearheaded the creation of branding for the prestigious 2021 NRF NXT and
2022 NRF Supply Chain 360 events
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Designed comprehensive digital and print materials across diverse projects, including brand identities, landing pages, digital advertising media, social media graphics, in-store materials, email templates and virtual event spaces
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Innovatively adapted brand and product activation initiatives to the digital realm, enhancing market reach and impact through strategic digital design solutions.
GRAPHIC DESIGNER, CONTRACTOR
9/2019 — 2/2020
MICROSTRATEGY
Notable: Conceptualized and produced print and digital assets for numerous national events, each drawing crowds exceeding 10,000 attendees, ensuring consistency and brand integrity.
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Executed design projects spanning various media formats (includes but not limited to event communications, flyers, emails, website, and social media)
Created and maintained style guides to build and revise package/content layouts according to project specifications and senior leadership directives
GRAPHIC DESIGNER, CONTRACTOR
2/2019 — 9/2019
SOUTHWEST AIRLINE PILOT’S ASSOCIATION
Notable: Spearheaded the design team in the successful development of the new website design, overseeing the project from conception to execution.
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Created site-map, wire-frames, and final design of responsive mobile app interface and website ensuring seamless user experiences and brand coherence.
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Directed the design and production process of the company’s monthly publication, Reporting Point
GRAPHIC DESIGNER
3/2017 — 2/2019
WOMEN’S FOODSERVICE FORUM
Notable: Conceptualized and produced a 100-page program, signage, and packaging for Annual Leadership Development Conference (3000+ attendees), ensuring a cohesive brand presence.
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Designed various print and digital projects including event communications, templates, flyers, newsletters, brochures, website assets, and print ads.
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Established and maintained style guides to ensure consistency in package/content layouts based on project specs and senior leadership direction.
GRAPHIC DESIGNER, CONTRACTOR
4/2016 — 3/2017
T.D. JAKES MINISTRIES
Notable: Contributed to over 40 projects across digital and print mediums, demonstrating versatility and adaptability.
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Designed and supervised the production of marketing concepts, collateral, and designs from initial concept to final completion, ensuring high-quality deliverables
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Managed multiple projects concurrently, prioritizing client deadlines and adhering to individual brand guidelines.
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Collaborated closely with the marketing and digital teams, as well as clients/ministries, to develop innovative solutions for print and digital distribution, fostering effective communication and creative synergy.
ADJUNCT PROFESSOR
7/2015 — 9/2016
ART INSTITUTE
Notable: Instructed three distinct courses over three quarters: Rapid Visualization, Information Architecture, Interface Design, and Business of Graphic Design.
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Designed and delivered class instruction, utilizing multidimensional learning techniques to develop instructional plans that promoted student success and engagement.
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Fostered an interactive learning environment resulting in a class average of 85% or higher, reflecting student comprehension and achievement.
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Integrated professional, life, and industry experiences into the learning process, ensuring the relevance and applicability of course material, and continued to develop professional/technical skills.
DIGITAL DESIGN, CONTRACTOR
9/2015 — 2/2016
AARP PUBLICATIONS
Notable: Directed project workflow and collaborated with the Art Director and Digital Publication Editor on three specialty applications: Money, Health, and Beauty.
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Designed and visually conceptualized pages for The AARP Bulletin and AARP the Magazine, across both print and tablet platforms, ensuring consistency and alignment with brand standards.
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Collaborated closely with the Art Director and Digital Edition Manager, executing tasks to streamline workflow and facilitate rapid project progression.
EDUCATION
CERTIFICATE | 2022
User Experience Design
Southern Methodist University
MS | 2013-2015
Communication Design
Pratt Institute
BFA | 2007-2011
Journalism & Graphic Design
Hampton University
TOOLS
PROFICIENCIES
Mural
Adobe Creative Suite (XD, InDesign, Illustrator, Photoshop)
Sketch
Figma
InVision
Coolors
Workfront
Canva
Google Suite
Marketo
Apple Office Suite
Microsoft Office 365
User Interface Design
User Experience Design
User Interviewing
Journey Mapping
Project Management
Ideation and Concept Execution
Layout and Conversion Optimization
Brand Conception and Execution
Wireframing
Prototyping
User Flow Diagramming
Color Theory
Typography
Project Management