Bloc Intimates
Bloc Intimates (BI) was an exercise I had during my time at Bloc.io when I was learning code. One of their coding assignments was to design an interface for an e-commerce site called BlocShop, where I would sell a product or service. That assignment evolved into Bloc Intimates.
My Roles & Responsibilities
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UX Designer
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Visual Designer
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Information Architect
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Primary and secondary research
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Organized and structured the information in the website to streamline the user experience
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Designed the initial and refined visual components of the website and branding
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Creating style guides
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Low-fidelity wireframes and prototypes
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High-fidelity designs and asset creation
Ideation
I wanted to keep the name Bloc and use it as a euphemism for a woman’s unmentionable place. I wanted it to have two sides, upscale and sexy like La Perla, while also being accessible to the general public as Aerie by American Apparel.
Comfortable
Flirty
Sexy
Bold
Stylish
Fun
Logo Creation
For the logo, I wanted to use the shape of a box or block for the icon and try out how to embellish the box along with the font for the logo. That led to the three choices below.
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I wanted options that had a mixture of font types and really emphasized the spelling of “Bloc” and then whispered “Intimates.” I wanted the word “Intimates” to feel and look intimate to the viewers! My number one choice was the middle one, with the last being a reliable alternative. I wanted the box to be as delicate as the name but then realized when the box becomes smaller, it would lose the thin, inside line and merely be a square.
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In the end, the final logo was a combination of my first two choices.
Logo Drafts
Final Logo
Brand Folio
All of my projects also include a brand folio which houses all of the information relevant to the company and its brand. From the brand color, logos, fonts, and more.
Collateral
Business cards are a constant in all of my packages, so I tried to bring the color into the card and make it less typical but still just as clean as the design.
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I knew that for a real restaurant the menu was the next item of branding needed. I went super modern and minimal to match the look of the logo. The menu would open like a regular booklet-style menu. Everything is worded and easily read.
